Viagra doesn’t make you bigger

December 5, 2016, by , Posted in Blog, 0 Comment

Viagra Doesn’t Make You Bigger: 4 Ways You Can Start to Play BIG.

During 8 years of singing professionally, I moved from having my name at the end of the credits under Ensemble to having my name at the top of poster. It was a pretty awesome feeling when I arrived at the theatre and saw my name, slap bang in the middle of the posters, in big font! Truth be told, I crapped my pants. Not only did the font of my name increase, along with my pay packet, but so did the expectation on my shoulders. That said, I had worked bloody hard to achieve the BIG font and I wasn’t going to let soiled pants get in my way. 

However, you don’t have to be big to play big. Very few arrive ready-made, big! The majority start small and work up. So, what differentiated me from all the others that started small, with small font and continue to play small? I rocked my small font so hard!! I ensured I showed up, played full out, consistently stamping my footprint on whatever I was asked to do … so even though my font was small, it was written in fluorescent green & pink and stood out!

Likewise, every new business starts small; an idea, a concept, a seed planted, one customer, one employee, a desk in your bedroom. For you to make your business land, even though you may be small, you must play BIG!

So, what does playing big look like for you? There isn’t a blueprint. I don’t know you. I don’t know your business. I don’t know your customers. I do however know that there are some key principles that apply to everyone that wants to play big:

  1. Grab them by the balls – there are never too few opportunities. There is an abundance out there, waiting for you to hook them in. Providing it fits with your brand and your target market, seize it. Speak to whoever wants to listen to you, share your message, show what you do and how you do it. Know your elevator pitch & your USP & seek out your audience. Find speaking opportunities to get in front of your potential customers or write for trade journals to gain additional reach.
  2. Stay on track – remember what I just said about grab every opportunity by the balls? Do that AND ensure you stay on track and focused. Entrepreneurs are notoriously full of ideas and tend to follow all of them. Don’t. Practice filtering and choosing what needs your attention. You have limited time, resources and cash so learn to prioritise.  Set yourself 30 day goals & only do tasks that month that work towards that goal.
  3. Be the star and in the chorus – in the early days, you may well need to take on many roles to kick your business into action. Take them on and play out full. You won’t be doing it this way forever. At some point, you will be able to bring in the necessary expertise. For now, play the lead role and the tap dancer in the chorus, and take comprehensive notes as you are learning, as these create the training manuals that you hand over to your team when you outsource.
  4. Know your purpose and live by it – what is the purpose of your business? Define your driving mission – the one that compels you to get your arse out of bed every single day, even when you feel like hiding under the covers. In what small or big way, are you changing the world? Whilst it is important to focus on revenue and growth, communicating your greater purpose will help to ensure you play big every day.

So no matter your current size… think & play BIG. However, having your name in big lights doesn’t always mean that’s where you are having the most impact.  It’s been said that the fluttering of a butterfly in Brazil can cause a Tornado in Texas, so even the small stuff matters!

About Richard Tyler

Richard is an extraordinary Business Speaker, Motivational Speaker and Facilitator. Richard has successfully combined two areas of expertise: The art of performance and behavioural psychology. He originally trained at Guildford School of Acting in Musical Theatre and has performed in many lead roles, such as Raoul in Phantom of the Opera. Circle him on Google Plus!

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